Hello, I'm Jill.
I am a seasoned marketing and communications professional based in Charlottetown, PEI, with more than 15 years of experience in marketing strategy, event management, tourism marketing, data analysis, and customer engagement.
Projects
Campaigns that capture the heart of the Island.
From festivals to food trails, I help PEI experiences reach the audiences who will love them most.
Cavendish Beach Music Festival
The Cavendish Beach Music Festival is one of Atlantic Canada's biggest summer events, bringing world-class country artists and unforgettable energy to the shores of Cavendish each July. For eight festival seasons, I managed all marketing and media for the festival as well as managed marketing for all of Whitecap Entertainment's Atlantic Canadian tours.
Fall Flavours Food & Drink Festival
The Fall Flavours Food and Drink Festival celebrates the Island's rich food culture by bringing together top chefs, local producers, and delicious culinary experiences each autumn. I led marketing & communications for the 2024 festival, during which a new brand and structure were introduced.
Hot Chocolate Trail
The Hot Chocolate Trail in PEI is a cozy winter experience that invites locals and visitors to explore unique, decadent hot chocolates crafted by cafés and restaurants across the Island. I conceptualized and produced the trail for two years as Executive Director.
A Green Gables Christmas
A Green Gables Christmas brings festive magic to Green Gables Heritage Place, offering a charming holiday celebration inspired by the world of Anne of Green Gables. I revived this event in 2022, in partnership with Tourism Cavendish Beach and Parks Canada. It's become an annual tradition that families adore.
Central Coastal Tourism Partnership
The Central Coastal Tourism Partnership supports and promotes tourism experiences throughout PEI's central coastal region, helping strengthen local businesses and showcase the area's natural and cultural attractions. Under my leadership, I drove growth and strategy for the not-for-profit, built an exceptional board, and introduced several seasonal, extension-focused products.
Cavendish Beach Music Festival
The Cavendish Beach Music Festival is one of Atlantic Canada's biggest summer events, bringing world-class country artists and unforgettable energy to the shores of Cavendish each July. For eight festival seasons, I managed all marketing and media for the festival as well as managed marketing for all of Whitecap Entertainment's Atlantic Canadian tours.
Fall Flavours Food & Drink Festival
The Fall Flavours Food and Drink Festival celebrates the Island's rich food culture by bringing together top chefs, local producers, and delicious culinary experiences each autumn. I led marketing & communications for the 2024 festival, during which a new brand and structure were introduced.
Hot Chocolate Trail
The Hot Chocolate Trail in PEI is a cozy winter experience that invites locals and visitors to explore unique, decadent hot chocolates crafted by cafés and restaurants across the Island. I conceptualized and produced the trail for two years as Executive Director.
A Green Gables Christmas
A Green Gables Christmas brings festive magic to Green Gables Heritage Place, offering a charming holiday celebration inspired by the world of Anne of Green Gables. I revived this event in 2022, in partnership with Tourism Cavendish Beach and Parks Canada. It's become an annual tradition that families adore.
Central Coastal Tourism Partnership
The Central Coastal Tourism Partnership supports and promotes tourism experiences throughout PEI's central coastal region, helping strengthen local businesses and showcase the area's natural and cultural attractions. Under my leadership, I drove growth and strategy for the not-for-profit, built an exceptional board, and introduced several seasonal, extension-focused products.
Cavendish Beach Music Festival
The Cavendish Beach Music Festival is one of Atlantic Canada's biggest summer events, bringing world-class country artists and unforgettable energy to the shores of Cavendish each July. For eight festival seasons, I managed all marketing and media for the festival as well as managed marketing for all of Whitecap Entertainment's Atlantic Canadian tours.
Fall Flavours Food & Drink Festival
The Fall Flavours Food and Drink Festival celebrates the Island's rich food culture by bringing together top chefs, local producers, and delicious culinary experiences each autumn. I led marketing & communications for the 2024 festival, during which a new brand and structure were introduced.
Hot Chocolate Trail
The Hot Chocolate Trail in PEI is a cozy winter experience that invites locals and visitors to explore unique, decadent hot chocolates crafted by cafés and restaurants across the Island. I conceptualized and produced the trail for two years as Executive Director.
A Green Gables Christmas
A Green Gables Christmas brings festive magic to Green Gables Heritage Place, offering a charming holiday celebration inspired by the world of Anne of Green Gables. I revived this event in 2022, in partnership with Tourism Cavendish Beach and Parks Canada. It's become an annual tradition that families adore.
Central Coastal Tourism Partnership
The Central Coastal Tourism Partnership supports and promotes tourism experiences throughout PEI's central coastal region, helping strengthen local businesses and showcase the area's natural and cultural attractions. Under my leadership, I drove growth and strategy for the not-for-profit, built an exceptional board, and introduced several seasonal, extension-focused products.
From the Blog
Volunteerism Isn’t Dying. 30-Somethings Just Need an Open Door
March 21, 2026
Lately, I’ve been working closely with not-for-profit organizations, and I’ve been loving it. The people I’m meeting are incredibly experienced, many with 30+ years behind them. They are the ones keeping things running, supporting their teams, and making sure everything gets done, often as volunteers.
Let's bring your story to life.
Whether you're launching a new tourism experience, promoting a festival, or growing your Island business, I'd love to hear about your project.