Hello, I'm Jill.
I am a seasoned marketing and communications professional based in Charlottetown, PEI, bringing more than 15 years of experience in marketing strategy, events management, tourism, data analysis, and customer engagement.
Featured Work
Campaigns that capture the heart of the Island.
From festivals to food trails, I help PEI experiences reach the audiences who will love them most.
Cavendish Beach Music Festival
Strategic marketing and social media campaigns for Atlantic Canada's largest outdoor music festival, driving record attendance and nationwide awareness.
Fall Flavours Festival
Brand storytelling and promotional campaigns celebrating PEI's culinary tourism experience, connecting food lovers with Island flavours.
Hot Chocolate Trail
A grassroots winter tourism initiative that became a beloved Island tradition, bringing visitors to PEI during the off-season.
PEI Mutual Festival of Lights
Social media and community engagement campaigns for Charlottetown's beloved holiday light festival, boosting attendance and sponsor visibility.
Island Trails Gateway
Branding and digital marketing for a network of PEI cycling and walking trails, attracting eco-tourists and active travellers to the Island.
Cavendish Beach Music Festival
Strategic marketing and social media campaigns for Atlantic Canada's largest outdoor music festival, driving record attendance and nationwide awareness.
Fall Flavours Festival
Brand storytelling and promotional campaigns celebrating PEI's culinary tourism experience, connecting food lovers with Island flavours.
Hot Chocolate Trail
A grassroots winter tourism initiative that became a beloved Island tradition, bringing visitors to PEI during the off-season.
PEI Mutual Festival of Lights
Social media and community engagement campaigns for Charlottetown's beloved holiday light festival, boosting attendance and sponsor visibility.
Island Trails Gateway
Branding and digital marketing for a network of PEI cycling and walking trails, attracting eco-tourists and active travellers to the Island.
Cavendish Beach Music Festival
Strategic marketing and social media campaigns for Atlantic Canada's largest outdoor music festival, driving record attendance and nationwide awareness.
Fall Flavours Festival
Brand storytelling and promotional campaigns celebrating PEI's culinary tourism experience, connecting food lovers with Island flavours.
Hot Chocolate Trail
A grassroots winter tourism initiative that became a beloved Island tradition, bringing visitors to PEI during the off-season.
PEI Mutual Festival of Lights
Social media and community engagement campaigns for Charlottetown's beloved holiday light festival, boosting attendance and sponsor visibility.
Island Trails Gateway
Branding and digital marketing for a network of PEI cycling and walking trails, attracting eco-tourists and active travellers to the Island.
From the Blog
Why I Started Jill O'Halloran Marketing
February 18, 2025
Starting Jill O'Halloran Marketing wasn't a spur-of-the-moment decision—it was a calling that grew louder with every step of my career and every challenge life handed me.
Let's bring your story to life.
Whether you're launching a new tourism experience, promoting a festival, or growing your Island business, I'd love to hear about your project.